Webinars and other resources for our business partners.

Dare to Hope Tour

By |2023-09-11T10:33:44-04:00September 11th, 2023|Business, Latest Articles, Marketing Resources, Uncategorised|

Are you ready to embark on a musical journey that will lift your spirits and renew your sense of Hope? Look no further than the UCBcanada.com "Dare to Hope" tour with Sanctus Real! This exciting event promises to be an unforgettable experience, featuring one of the most renowned Christian rock bands of our time. Meet Sanctus Real Sanctus Real, a Grammy-nominated Christian rock band, has been touching hearts and souls with their powerful lyrics and uplifting [...]

Boosting Goodwill and Visibility With Charity Ads

By |2023-09-01T11:51:22-04:00September 1st, 2023|Business, Latest Articles, Marketing Resources, Radio, Uncategorised|

In the world of business, making a positive impact on society goes beyond just the bottom line. Sponsoring charity advertisements on platforms like UCB Radio offers a unique opportunity for businesses to align with meaningful causes, enhance their goodwill, and gain valuable exposure while benefiting from cost-effective advertising options. UCB Radio, known for its commitment to spreading positivity and uplifting messages, provides an ideal platform for businesses to showcase their dedication to social responsibility. By sponsoring [...]

Crafting Compelling Ad Copy

By |2023-08-14T11:27:55-04:00August 14th, 2023|Business, Latest Articles, Marketing Resources, Uncategorised|

In your advertising and persuasive communication, harnessing the power of storytelling can transform your copy from mundane to magnetic. One particularly effective approach involves tapping into your customer's pain points (we talked about identifying them in the last article) and molding them into narratives where the customer emerges as the hero. Donald Miller is the creator of ‘Story Brand Marketing’ and his methods have taught droves of entrepreneurs the art of crafting copy that captivates and [...]

Your Target Audience: Create An Avatar

By |2023-07-24T09:53:30-04:00July 24th, 2023|Business, Latest Articles, Marketing Resources, Uncategorised|

When it comes to successful marketing strategies, one of the foundational pillars is understanding your target audience. This group of individuals forms the core of potential customers for your product or service. To effectively reach and engage them, it's essential to create a well-defined persona that represents this audience accurately. In this next series of posts, we’ll talk about how to describe your target audience in detail. You’ll learn how naming them, and crafting a marketing [...]

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