Understanding Your Avatar’s Pain

By |2023-07-31T10:14:52-04:00July 31st, 2023|Business, Latest Articles, Uncategorised|

In our last article we talked about identifying and drilling down to describe your target audience and creating an avatar for them. In today's highly competitive business landscape, understanding your customers on a deeper level is crucial for successful marketing.  One of the most powerful strategies to achieve this is by identifying and addressing customer pain points. Pain points can be described as the challenges, frustrations, and unmet needs that your avatar experiences regularly. By empathetically [...]

Your Target Audience: Create An Avatar

By |2023-07-24T09:53:30-04:00July 24th, 2023|Business, Latest Articles, Marketing Resources, Uncategorised|

When it comes to successful marketing strategies, one of the foundational pillars is understanding your target audience. This group of individuals forms the core of potential customers for your product or service. To effectively reach and engage them, it's essential to create a well-defined persona that represents this audience accurately. In this next series of posts, we’ll talk about how to describe your target audience in detail. You’ll learn how naming them, and crafting a marketing [...]

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