In your advertising and persuasive communication, harnessing the power of storytelling can transform your copy from mundane to magnetic. One particularly effective approach involves tapping into your customer's pain points (we talked about identifying them in the last article) and molding them into narratives where the customer emerges as the hero. Donald Miller is the creator of ‘Story Brand Marketing’ and his methods have taught droves of entrepreneurs the art of crafting copy that captivates and [...]