Tag: marketing

  • Understanding Your Avatar’s Pain

    Understanding Your Avatar’s Pain

    In our last article we talked about identifying and drilling down to describe your target audience and creating an avatar for them. In today’s highly competitive business landscape, understanding your customers on a deeper level is crucial for successful marketing.  One of the most powerful strategies to achieve this is by identifying and addressing customer…

  • We’re Their Station!

    We’re Their Station!

    Radio advertising is an effective tool for businesses looking to target a specific niche market. Radio advertising allows businesses to target a very specific audience and arguably, Christian radio is just that specific market.  Filled with positive and uplifting music, UCB listeners identify with the station as THEIR station.  It follows then that the advertisers…