Crafting Compelling Ad Copy

By |2023-08-14T11:27:55-04:00August 14th, 2023|Business, Latest Articles, Marketing Resources, Uncategorised|

In your advertising and persuasive communication, harnessing the power of storytelling can transform your copy from mundane to magnetic. One particularly effective approach involves tapping into your customer's pain points (we talked about identifying them in the last article) and molding them into narratives where the customer emerges as the hero. Donald Miller is the creator of ‘Story Brand Marketing’ and his methods have taught droves of entrepreneurs the art of crafting copy that captivates and [...]

Thank you, Thank you, Thank you!

By |2023-04-27T09:58:20-04:00April 27th, 2023|Business, Radio, Uncategorised|

On behalf of UCB Canada, we would like to extend our heartfelt gratitude to all of our business partners for your support in advertising with us. Your decision to invest in our listener-supported Christian radio has made a significant impact on our ability to continue broadcasting the message of hope and inspiration to our audience. As you may be aware, we recently concluded our semi-annual pledge drive, and we were amazed by the overwhelming response from [...]

We’re Their Station!

By |2023-03-03T13:25:02-04:00January 30th, 2023|Uncategorized|

Radio advertising is an effective tool for businesses looking to target a specific niche market. Radio advertising allows businesses to target a very specific audience and arguably, Christian radio is just that specific market.  Filled with positive and uplifting music, UCB listeners identify with the station as THEIR station.  It follows then that the advertisers on their station will also strike a chord in listeners’ hearts. In general, with radio, businesses can choose stations that appeal [...]

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